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At one time, due to limited production bases, they developed foreign markets, but they left the domestic market, causing customer losses. Dealers questioned whether their products are suitable for domestic sales. Today, in front of the grand blueprint of the 20,000-square-foot large-scale professional store and the new industrial park of 150 acres, they show their strength and hope! After fourteen years of development, Zhongshan Shengqiu Lighting Co., Ltd. has become the industry giant of Dengdu. With the concept of “integrity and bright worldâ€, it has won high praise from domestic and foreign customers and peers with first-class quality and considerate service. Recently, at the "2006 Guangzhou International Lighting Exhibition", we were fortunate to interview Mr. Zhang Jian, the director of the eighth branch of Zhongshan Shengqiu Lighting Co., Ltd. (hereinafter referred to as HC Network, Zhang Building)
Victory Ball Lighting Mr. Zhang Construction (middle)
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HC Network: Please briefly introduce the development process of your company.
Zhang Jianshe: Shengqiu was founded in 1992. At that time, it used the original equipment, materials and production tools to prop up a pioneering sky. From the early processing, to the development and manufacture of civil, engineering and commercial lighting products. . Fourteen years have passed, and now Shengqiu has more than 20 branch factories, covering a wide range of process supporting production from elbow, plastic molding, die casting, glass forming, etc., forming a huge group-type business. At present, Shengqiu's lighting products have been sold in more than 100 countries and regions such as Europe, America, Middle East, Southeast Asia, Australia, Russia, Japan and South Korea.
As the company continues to grow in size, our new industrial park of more than 150 acres will be fully operational by the end of this year.
HC Network: Since its establishment, Shengqiu has been through 14 spring and autumn, and there must be some bumps in these fourteen years. What is the most profound memory?
Zhang Jianshe: In winning the ball, not only must face fierce external competition, but also face the cruel internal competition. There are more than 20 branches in Shengqiu, and each factory is responsible for its own profits and losses. The cruelty is because there are still acquisitions and acquisitions between the factory and the factory. Our fifth workshop once acquired the original fifteen workshop. Last year, the fifteen workshops suffered losses due to poor management. At that time, several workshops wanted to acquire it, and our fifth workshop finally defeated all competitors with great strength. On September 2, the 15th workshop was merged.
After taking over, I found that the reason why the fifteen workshops could not be operated was mainly the product quality problem. The claims were more than the orders. Later, we spent half a year blocking the loopholes and re-commissioning the production. The current development is in good condition!
HC Network: What are the brands of Shengqiu? What are the characteristics of “Afu? Rorty†compared to other brands?
Zhang Jianshe: At present, we have four mature brands: “Isamel†series crystal lamps, “Dil? Bit†full range of children's lamps, “Afu? Rorty†Italian style classical lamps, “Gino Billy "modern minimalist lights.
"Afu? Rorty" is a classic design from Italy. It is a classic handmade copper. It is mainly used to decorate villas and clubs. We sometimes invite Italian and Spanish quality experts to jointly develop products.
HC Network: What is the current sales situation of the winning ball in the market?
Zhang Jianshe: Not bad. In fact, the real brilliant period of the lighting industry was in the late 1990s. At that time, our dealers were lining up to get the goods. Every day, there were several containers of goods, and even exaggerated to the bank’s money-carrying car every day. All come to collect money. However, the peers who were given a share at the time were now running out.
Based on the particularity of our lighting products, we have only one dealer in each city. The concept of the dealer is very important and must be consistent with our philosophy, that is, it must have a long-term vision and sufficient patience.
HC Network: In recent years, the export volume of Shengqiu Lighting has become more and more large, and most of the energy has been transferred to the export market. Many people have questioned whether the winning ball is suitable for domestic sales. Does the winning ball change the sales? market?
Zhang Jianshe: In the first two years, due to the rapid increase in the export volume of products, we lost many domestic customers. In recent years, every workshop has grown stronger and our factory has become more and more filial. The export order is usually very large. A customer needs at least one container product. One style has hundreds or even thousands of sets. Compared to domestic sales, the order is small, usually only two or three sets. We did not care about domestic customers while we were exporting customers, so we delayed their shipping cycle, and dealers chose to find another manufacturer.
Now we are exporting 70-80% of the products, but our industrial park is about to be built. In the next period of time, we will increase the domestic sales force across the board, hoping to reach 50% of the company's business.
Our export is mainly OEM, from the launch of these brands can also prove that Shengqi Group pays attention to domestic sales this year.
HC Network: As far as I know, there are a total of seven pavilions in this international lighting exhibition. It can be seen that the competition in the lighting industry is fierce, so how do you stand out from the competition?
Zhang Jianshe: To stand out from the competition, we must find ways to make the products different. Others can imitate the shape and style, but they can't follow the soul. This also includes the spirit of the entire production team, even if the same materials and processes are used. Can't make the charm of it.
The fake water chips we developed in the past two years, now more than 40% of the manufacturers in Guzhen produce this kind of product, which undoubtedly squeezes out our profit margin. Therefore, we only have to develop new products continuously, and we can stand in the competition to stand in the competition. invincible position.
HC Network: You have been in the lighting industry for many years. How do you view the development of this industry?
Zhang Jianshe: The lighting industry has great potential and broad prospects, but it has not yet been finalized, but sooner or later it will take the brand route like home appliances. At present, there are very few well-known brands in this industry, such as Panasonic and Osram.
Shengqiu has been founded for more than ten years. Although it has a high reputation in the industry, it takes a long time for consumers to understand the recognition of winning the ball and form the concept of “buy the light to win the ballâ€.
There is almost no difference in the quality of domestic and foreign products. Many domestic companies have branded foreign brands. At present, the biggest difference between domestic and foreign products lies in the details. The Chinese are more eager to achieve the products that foreign companies have produced in one or two years. Domestic enterprises can imitate it in a month or two. In fact, it is like a god.
HC Network: Looking back, the victory has achieved good results, then what kind of development plan do you have next?
Zhang Jianshe: Shengqi will focus on domestic sales this year. As far as "Af? Rorty" is concerned, it was originally planned to set up a domestic specialty store at the end of the year. It is now possible to advance to October, the first stop is the ancient town, and the exhibition hall will be renovated, and then expanded to all parts of the country through the cooperation of dealers.
HC Network: Thank you for accepting the interview of HC Network!
Zhang Jianshe: Thank you! 
Integrity highlights the world wins the ball lighting into the domestic market
——Interview with Mr. Zhang Jianshe, Director of the 8th Branch of Zhongshan Shengqiu Lighting Co., Ltd.